In-house designer
Budget Direct
Over the past four years at Budget Direct, I’ve worked across digital design, campaigns and sponsorships as part of a small creative production team. It's a role that involves a lot of story telling through different IP, giving lots of opportunity to create dynamic and interesting work.
- Time
- 4 years–ongoing
- Role
- Digital Designer
- Team
- 3 Digital Designers, Production Manager, Brand Specialist
Brand work
Multiple platforms
I created brand assets across many ad spaces, including app stores, Amazon Prime, Braze, Google ad space and Meta.
AI Assistance
My interest in AI image generation earned me the spot as AI Squad representative for my team. Here are some assets I created with Adobe Firefly and Photoshop. I have extensive experience combining hands-on design and AI tools to create the desired effect.
Landing pages
Working closely with stakeholders and front-end developers.
Scroll inside the preview to explore the page ↓
Sponsorships
Dwayne Bennett, Stormin’ Norman and RSG
I worked closely with the sponsorship team to bring our unique representative characters to life. The Budget Direct-owned mascots had microsites, social media accounts and competitions, and appeared alongside their teams and fans.
Redcliffe Dolphins
The iconic fin and dwayne bobble head.
Our most successful mascot is by far Dwayne Bennett, famous long-lost cousin of Wayne Bennett. Dwayne is responsible for the “phins up” slogan.
Huge AI tasks
Some AI work requires sensitive usage: mistakes are more noticeable with something you know personally. Here I combined footage of the Brown Snake, a vector of a soon-to-be inflatable fin, and a low-quality iPhone image of our actor swimming in his home pool. Oh, and a big wave.
Sponsorship activations.
Physical and digital.
TVC Campaign launches
Sarge, Jaques and Chief.
Probably paddle boarding or rocking out somewhere in Brisbane, Australia.
Let’s work together to make something nice.