In-house senior designer
Swyftx
I joined Swyftx, an Australian crypto exchange, while it was still in its fledgling stage which was an exciting career opportunity for me as working for a start up meant I had a lot more control and say for where the direction of the brand would head.
In my 18 months there I worked on branding, both in brochureware but also in app UI, podcast covers, special events and more.
I was able to flex my passion for bright, saturated illustrations - as well as dipping my toes into the UX/UI side of things working closely with the product design team, front end developers and marketing.
- Time
- 18 months
- Role
- Senior Designer
- Team size
- 3 Designers, Art Director, Motion Graphic Artist, Photographer/Videographer
Rebrand
Early days
When I first started Swyftx had a logo (good) and a free WordPress template for their site (bad). I really enjoyed the experience of seeing the brand slowly evolve and take shape in an industry that was itself still new.
Our competitors Crypto.com and Binance had very sharp, clean and serious branding. We wanted to separate ourselves from this world, targeting not only the Australian market, but to create something that was inviting for everybody of all understandings of fintech.
Illustrations
Site and App
I developed an isometric style of illustration with several components that could be mixed and matched together quickly, allowing myself and others to whip things up when they were needed.
The tumultuous and fast changing world of crypto in 2021 meant that things needed to be made fast as they were happening. Unlike the ASX, the decentralised market never takes time off - it’s always active, and always changing.
PODCAST
Tapping into Crypto
I created the art and branding for “Tapping into Crypto” a podcast aimed at teaching Aussies the basics of the crypto market, what it is and what it’s for.
The goal was to create something that wasn’t Swyftx branded in any way, that also stood out on the podcast store with bright colours and bold text.
Web designs
Landing Pages and Brochureware
One of the exciting parts about working for an organisation that was actively growing and expanding each day was there was always something exciting to work on. New pages, courses (Swyftx Learn) and competition/special events pages were created almost every day.
This was one of the most exciting and fast paced environments I have ever worked in but it was a lot of fun.
I’m a seasoned digital designer living in Brisbane, Australia.
Electric guitar, futsal, my cat — happy to talk about any of these at length.
Let’s work together to make something nice.