In-house designer
Compare the Market
At Compare the Market, I created campaign artwork for a brand built around the adventures of Aleksandr Orlov and Sergei. My work spanned display advertising, outdoor campaigns, social content and email design.
A large part of the role was making a limited set of character assets work in new situations. Through Photoshop compositing, I placed the meerkats into different Australian settings while keeping their appearance and personality consistent.
- Dates
- Mid-2018–mid-2021
- Role
- Graphic Designer
- Team
- 1 Senior Designer, 2 Graphic Designers, Brand Coordinator
Simples
Display advertising
I adapted the established “Simples” campaign into display advertising, working with the brand’s character assets, messaging and recognisable visual identity.
Meerkat Mondays
Outdoor Advertising
My outdoor advertising work formed part of the Meerkat Mondays campaign, extending a television-led promotion into another format while retaining its characters and campaign message.
Instagram accounts
Social media presence/user engagement
I combined supplied meerkat assets with stock photography in Photoshop to create new scenes for the characters’ shared Instagram account.
The constraint was working with a select set of poses while keeping each adventure visually convincing and recognisably part of the same character world.
Welcome email
Email design
I designed welcome email creative as another expression of the brand, carrying its character-led identity into customer communications.
Probably paddle boarding or rocking out somewhere in Brisbane, Australia.
Let’s work together to make something nice.