In-house designer

Compare the Market

A popular brand in both Australia and the UK, Compare the Market is an insurance and home service comparison site run by everyone’s favourite migrant meerkats, Aleksandr Orlov and his assistant Sergei.

The role involved a lot of Photoshop work, placing the pair in different settings around Australia, manipulating the select images we had for each campaign into different scenarios to keep the character and narrative of their adventures ongoing.

Time
3 years
Role
Graphic Designer
Team size
1 Senior, 2 Graphic designers, brand co-ordinator

Simples

Display advertising

“Simples” was a slogan and long-running campaign for the company, with their overall mission being to make getting insurance “simples”.

In 2019, the phrase was added to the Oxford English Dictionary.

Compare the Market travel insurance display advertisement featuring Aleksandr in an aircraft seat.

Meerkat Mondays

Outdoor Advertising

Meerkat Mondays was part of a TVC campaign where customers could win a prize at the start of each week based on how many quotes/completed user journeys they had gone through.

Meerkat Mondays outdoor campaign displayed on a roadside billboard.

Instagram accounts

Social media presence/user engagement

The meerkats shared an Instagram account which would send them off on adventures around the country. Assets of the meerkats would be photoshopped in with stock imagery to create each scene.

Three phone mockups showing Instagram posts of the meerkats on different adventures.

Welcome email

Email design

Complete Compare the Market welcome email design, introducing the Simples app, Meerkat Mondays and fuel savings.
Mike White

I’m a seasoned digital designer living in Brisbane, Australia.
Electric guitar, futsal, my cat — happy to talk about any of these at length.
Let’s work together to make something nice.